Promoting your show

ranga384

New elf
Joined
Dec 30, 2023
Messages
13
Location
Newcastle
Hey all, bit of a silly question, but how do you advertise your show?

1st year, love my display but it's been a ghost town nearly every night this month. So give it time? Word of mouth? Utilise fb? What do you use?
 
Beam of light in the air from all the lights, like moths to a flame..

In all seriousness, word of mouth, having a website/google presence (tourist attraction set on google etc helps) and submitting on all/as many event forms run by local councils/businesses as possible.
 
Beam of light in the air from all the lights, like moths to a flame..

In all seriousness, word of mouth, having a website/google presence (tourist attraction set on google etc helps) and submitting on all/as many event forms run by local councils/businesses as possible.
Wanted to do that but makes it difficult being in the flight path of our airport. Ill try the local forums though.
 
Wanted to do that but makes it difficult being in the flight path of our airport. Ill try the local forums though.
Unless you're using lasers, you should be fine. Check with ATC though.

Most Moving Heads don't reach more than a hundred or so metres into the sky.
I've previously used 2kW sky beams at Sydney Airport for a virgin gig, no one batted an eyelid, which blow 300W MH's out of the water
 
4th year, no advertising and I get maybe a couple visitors a night. Not sure as it is cold and I do not monitor. A bunch of locals at this point and some word of mouth.

What's the motivation for the lights? The lights are for me, and no one else. If someone else can enjoy them it makes me happy. I had a Mom and two little girls want to thank me last time which was very heart warming. In the 4 years I've talked to maybe a handful of visitors. They are scurry off for some reason whenever someone exits the house or pulls up into the driveway.

Too many people showing up brings a lot of extra problems to deal with.

As for advertising, it might be a bit old fashioned but you can use flyers posted at local places and perhaps local schools. Kids wanting to see flashing lights are a great motivator to come to a show sometimes.
 
I live in a rural area on a dirt road and then a 400 foot gravel driveway. So the only traffic I get is just neighbors who pass by on their way home. However, last year one of the neighbors and their children stopped by and commented how much they enjoyed the lights. Will be honest that it felt good to hear that.
I enjoy decorating the house and use it as a means to express my faith in Jesus Christ
So if that brings joy to me and the neighbors and anyone else who may see the display, whether that is a few folks or many, it has served its purpose
Merry Christmas
 
It will build up over time from word of mouth. We also have a Facebook page and are in the Christmas light search web site.
 

Attachments

  • 20191221_204958.jpg
    20191221_204958.jpg
    876.2 KB · Views: 17
My take on it is that I do it for my kids and those in the street. Anyone else who sees it is a bonus. I don't advertise anywhere, have a website or interactive elements.

We moved house this year from a private court to a through road and given the amount of traffic - I would not dream of advertising. At the end of the day, the neighbours would suffer the most with blocked driveways and people using them as U-Turn spot. Given our displays usually require people to stay and watch a few songs (some sit through the entire show), the traffic bank up can be a nightmare.

If you're too popular and a neighbour complains - all bets are off (unless your council somehow wants to stay out of it - looking at you Cardinia!) and you might see yourself on the receiving end of a light show shut-down. Two prominent ones come to mind in Victoria alone.

Not intent on scaring you but worth knowing the risks around expanding your reach and having a backup plan if things get out of control.
 
Sure! Here's a cleaned-up version of your text:

Sometimes, it can turn into a real mess! :(
Normally, we have two busloads a night from the local community trust, who run a heritage bus tour of the Christmas lights each year.
However, I didn’t know until recently that the neighboring town, which runs a similar tour, decided to change their route after a house was on TV last week.
By the time I noticed, two buses had already passed. I started filming because I thought that was bad enough, until I saw what was coming around the corner!
Just when I thought we got off lightly with one bus driving away because they couldn't see, they surprisingly drove around the block, hoping the other bus had left! o_O 🤣

 
So give it time? Word of mouth? Utilise fb? What do you use?
As others have mentioned, it's a fine line between no visitors and houses that have people lined up for blocks to see it.

I am into my 4th year with pixels and it's only this year that I've seen a bit of an uptick in visitors. I have a facebook page, but I haven't gone out of my way to promote that and I have intentionally resisted the urge to self promote on local pages. Its surprising how many people actually do know about the lights and come past each year, but unless you're outside the entire night, you won't be aware (unless using Ai / camera technology to count visitors etc). This year, I've spoken to many visitors who mention they have returned from last year.

It certainly is nice to receive some appreciation and even feedback, just don't let it deter you if the people you started doing it for, are still happy campers.
 
Appreciate all the responses. Did make me think 'What is my motivation for it all?'. Firstly to learn a cool hobby and have some fun. Certainly achieved that. Then share that with others and get a smile.

A lot of good points you've all made and plenty to consider. Sure I'll look back in a few years and be amazed how far it has come.
 
Back
Top